Palm Gears Up for Centro Ad Campaign

I was just reading over at MediaPostPublications that Palm’s second wave of the “It’s a Palm Thing” ad campaign is scheduled to begin Monday, November 19th. According to Laurie Sullivan’s article, Palm plans to invest $6 million and $10 million into the marketing and advertising campaign to promote the Centro.

“The Centro moves Palm from a company focused solely on serving business professionals into a market segment full of young, tech-savvy consumers who make IMing and text messaging a part of everyday life. San Francisco-based marketing and communications firm Y&R designed the campaign.”

“Print publications provide the opportunity for a cross-platform online campaign in Wired, Marie Claire, and Entertainment Weekly. Consumers can expect to see outdoor spreads throughout key markets in malls and high-traffic locations. The ads involve digital, too—including mobile marketing, online, roadblocks, and viral campaigns in social networking sites MySpace, Facebook and Flickr.”

You can read the full article here.